cardozo1965satisfaction

由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.,ABSTRACT:Basedontheresearchoverviewontheservicesatisfactionofuniversitycampusesathomeandabroadinrecentyears,thispapercomprehensively ...,由SOk著作·2018·被引用55次—Customersatisfactionhasbeenarenownedpointinadvertisingpracticeanded...

參考資訊如下
An Experimental Study of Customer Effort, Expectation, and ...

由 RN Cardozo 著作 · 1965 · 被引用 3233 次 — The research also suggests that customer satisfaction is lower when the product does not come up to expectations than when the product meets expectations.

Cardozo, R.N. (1965) An Experimental Study of Customer ...

ABSTRACT: Based on the research overview on the service satisfaction of university campuses at home and abroad in recent years, this paper comprehensively ...

Customer Satisfaction and Service Quality in the Marketing ...

由 S Ok 著作 · 2018 · 被引用 55 次 — Customer satisfaction has been a renowned point in advertising practice and educational research since Cardozo's (1965) a basic examination of customer effort, ...

different views regarding the nature of customer satisfaction

Târgu Jiu, Economy Series, Issue 4/I/2011. 1) Satisfaction is cognitive in nature. Cardozo (1965) shows that satisfaction is not limited to a simple product ...

The Antecedents and Consequences of Customer ...

由 EW Anderson 著作 · 1993 · 被引用 9371 次 — behavioral and economic consequences. The antecedents of satisfaction have long been a subject of study for consumer research. (e.g., Cardozo 1965, Churchill ...

服務品質提升影響顧客再購意願之研究－以大台北地區汽車 ...

由 藍玉珠 著作 · 2014 · 被引用 3 次 — Cardozo, R.N.(1965).An Experimental Study of Customer Effort, Expectation and Satisfaction.Journal of Marketing Research.2(3),244-249.

消費者個性對顧客滿意度與再購意願之影響

由 廖述賢 著作 · 被引用 2 次 — Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 2(3), 244-249. Demsetz, H ...